Saturday, 9 March 2013

Ideology

Ideology refers to the ideas behind a media text. It can be a body of ideas or set of beliefs that underpins either a process or institution and leads to social relations. The set of beliefs are those held by groups within society, and the prevalent ones are those held by the dominant groups. It is important to have an ideology because it gives an idea on what is going to be used including things such as images, texts, fonts and colour schemes which all relate to the house style of a magazine. 

When it comes to designing my newsletter, I will be getting across the fact that Deyes is a specialist science school. I could do this by perhaps including pictures of a student or group of students carrying out a science practical experiment. In this shot, I would make sure that it includes props such as a lab coat, goggles, test tubes and many more.

I would also promote the healthy eating programme that the school currently has. I would do this by including an image of a group of students with things such as bottles of water and apples etc. I could also do it being quite subtle by simply making sure that the students pictured are not carrying sugary items such as bottles of lucozades and chocolate bars. This could also show the different partnerships with food companies that the school currently has such as the school's current food supplier 'Mojo'.

Another ideology factor that I could show in my school newsletter is including the extra curricular activities that the school carry out such as after school football and tennis clubs etc... This shows the hard work that the teachers and pupils put in out of school hours. This will also show the achievements and rewards that the school have been awarded. I will show this by using images that I have taken of things such as a low angle shot of a football on the school field, or a sports team in a team photo. Another image that I have taken in preparation of my prelim task is of the latest addition to the school which is of the outdoor table tennis tables. I have a variety of shots of these, including action shots, low angle shots, over the shoulder shots and many more.

Another ideology factor that I could include in my school magazine is of the excellent range of books available in the schools library. This can show the latest additions to the LRC (Learning Resource Center) as well as the wide range they have on offer in order to cater the needs of the pupils. In order to make this ideology factor effective, i could perhaps take a low angle shot of some of the book stands because this would look very professional and I feel as though it can relate perfectly to my school magazine and the topics that it would include.

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