Semiotics is the study of signs and symbols. It is the investigation into how meaning is created and used to communicate. The origins of semiotics come from both the visual and linguistic types of signs and symbols to create meaning. Semiotics contains two theorists. Ferdinand de Saussure and Charles Sander Peirce.
The first theorist - Ferdinand de Saussure offered a dydadic approach to semiotics and stated that it is a two-part model of the sign. He defined a sign being composed of two things. A 'signifier' which is the form the sign takes, and the 'signified' which is the concept it represents. Saussure quoted "The sign is the whole that results from the association of the signifier which is signified." Basically, the message that Saussure is getting across is that the sign is made up of something which connotes something else. The signifier is the form which the sign takes, and the signified is the concept it represents. Signification shows the relationship between the signifier and the signified. This is represented in the diagram below. For a linguistic example of this, the word 'Open' (Presented in a shop doorway) is a sign consisting of the signifier being the word open, and the signified being that the shop is open for business.
Charles Sander Peirce's sign theory claimed that there are three main elements. The symbol/symbolic, the icon/iconic and the index/indexical. The symbol is a mode in which the signifier does not resemble the signified, but which is fundamentally arbitrary or purely conventional. This means that the relationship must be learnt. Examples of symbols that Peirce used include general language, numbers, and traffic lights. The icon is a mode in which the signifier is perceived as resembling or imitating the signified such as a painting of a tree, because it is not actually a tree. And finally, the index is a mode in which the signifier is not arbitrary to the signified, but it is directly connected in some way whether this may be physically or casually. An example of this is when you can see footprints. They signify that somebody/something has been walking, however they do not exactly indicate that somebody/something is around at that time to make more footprints.
In order to use semiotics effectively in my music magazine, i will need to make sure that i am referring back to my style model which is Billboard magazine, in order to make sure that i am using the same codes and conventions etc. that would be used in a charts music genre magazine. There is no specific set colour scheme for a charts music genre magazine, which is why i will be following my style model of Billboard magazine in which they use a variety of colours including blue, yellow, black, red etc.
The first theorist - Ferdinand de Saussure offered a dydadic approach to semiotics and stated that it is a two-part model of the sign. He defined a sign being composed of two things. A 'signifier' which is the form the sign takes, and the 'signified' which is the concept it represents. Saussure quoted "The sign is the whole that results from the association of the signifier which is signified." Basically, the message that Saussure is getting across is that the sign is made up of something which connotes something else. The signifier is the form which the sign takes, and the signified is the concept it represents. Signification shows the relationship between the signifier and the signified. This is represented in the diagram below. For a linguistic example of this, the word 'Open' (Presented in a shop doorway) is a sign consisting of the signifier being the word open, and the signified being that the shop is open for business.
Charles Sander Peirce's sign theory claimed that there are three main elements. The symbol/symbolic, the icon/iconic and the index/indexical. The symbol is a mode in which the signifier does not resemble the signified, but which is fundamentally arbitrary or purely conventional. This means that the relationship must be learnt. Examples of symbols that Peirce used include general language, numbers, and traffic lights. The icon is a mode in which the signifier is perceived as resembling or imitating the signified such as a painting of a tree, because it is not actually a tree. And finally, the index is a mode in which the signifier is not arbitrary to the signified, but it is directly connected in some way whether this may be physically or casually. An example of this is when you can see footprints. They signify that somebody/something has been walking, however they do not exactly indicate that somebody/something is around at that time to make more footprints.
In order to use semiotics effectively in my music magazine, i will need to make sure that i am referring back to my style model which is Billboard magazine, in order to make sure that i am using the same codes and conventions etc. that would be used in a charts music genre magazine. There is no specific set colour scheme for a charts music genre magazine, which is why i will be following my style model of Billboard magazine in which they use a variety of colours including blue, yellow, black, red etc.
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