Richard Dyer's Star Theory states that icons and celebrities are constructed and presented by different institutions in order for a financial gain. They are designed to target and appeal to a specific target audience.
The theory is broken down into three segments. These are:
- Audience and Institutions
- Constructions
- Hegemony/Cultural Beliefs
Audience and Institutions:
The theory says that stars are made in order to make money for a certain purpose.
The institution will then model the stars image around the target audience. Eg. Rhianna, Kanye West
Constructions:
The star is built for a specific audience alone. It is not an actual person. The star will be different and unique to other stars such as Lady GaGa and her outrageous fashion sense.
With the way Danny Dyer has been construced, he is now typecast as a 'hard man' with a cockney accent because of his roles in television with series' and movies such as 'Danny Dyers Deadliest Men' and 'The Football Factory'.
Hegemony:
The star is relatable to the public because they have something to admire or share with them which develops from an admiration to idolization.
The theory can have a really bad affect to it as some people attempt to replicate certain things about their stars that can include taking drugs or alcohol.
The theory is broken down into three segments. These are:
- Audience and Institutions
- Constructions
- Hegemony/Cultural Beliefs
Audience and Institutions:
The theory says that stars are made in order to make money for a certain purpose.
The institution will then model the stars image around the target audience. Eg. Rhianna, Kanye West
Constructions:
The star is built for a specific audience alone. It is not an actual person. The star will be different and unique to other stars such as Lady GaGa and her outrageous fashion sense.
With the way Danny Dyer has been construced, he is now typecast as a 'hard man' with a cockney accent because of his roles in television with series' and movies such as 'Danny Dyers Deadliest Men' and 'The Football Factory'.
Hegemony:
The star is relatable to the public because they have something to admire or share with them which develops from an admiration to idolization.
The theory can have a really bad affect to it as some people attempt to replicate certain things about their stars that can include taking drugs or alcohol.
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